Econo Lodge

EconoLodge reached out to GeniusRocket in March 2011 looking for an easy way to communicate new brand messaging to franchisees. After reviewing more than ten concepts from professional animation studios, they selected They’re Using Tools, one of the original members of the GeniusRocket vetted community. The whole project took just 30 days from creative brief to final delivery of the animation. The video has now been used internally to educate all EconoLodge franchisees about the new messaging before rolling out its new marketing campaign. Thrilled with the results, EconoLodge may use the video for consumers after the new marketing messaging goes live.

Client: EconoLodge (econolodge.com)
Producer: GeniusRocket (geniusrocket.com)
Studio: They’re Using Tools (theyreusingtools.com) // Music: Canadian Invasion (canadianinvasion.org)