It’s story time!
Last year, I went to WistiaFest and I had an idea. I wanted to make it clearer how and why we’re a different kind of video company.
It had three components: 1) A streamlined logo, 2) Only six videos on the website at anytime, and 3) A revamp of the website. I had one more thing I wanted to implement, but…I’m being honest–it seemed like too much work and I shelved it.
Then I went to WistiaFest (again)
At this year’s WistiaFest I realized the only thing that mattered was that last idea. When I say “my company is ‘They’re Using Tools'”, the question is always “what tools do you use?” It’s a hard question to respond quickly.
Basic answer: I take awesomely creative people and turn them into a crew that makes videos better, faster and funner than everyone else.
There’s SO MUCH we’ve done, and it’s hard to show it all. In a nutshell, I love exploring the what a brand can be. But all I have is what we’ve done before, and none of that is what we’re going to do for you. What we do for you will be completely different, completely unique, and a hell of a lot of fun.
What was that idea from last year?
Instead of showing less, show more. Show it all. I don’t believe in wasting time, so I’ve made it really easy for you to get an idea of what we’ve done. Just give me 15 seconds and you can find out what it looks like when we do what we do best. Over the course of the year, I’ll be posting these thirty micro-videos that highlight the whole scope of what we have achieved.