What do we mean by “they’re using tools”?

Much like a dinosaur that can turn a doorknob, we believe thinking creatively is the most powerful tool available. Every new project is a chance for new solutions. We live in an exciting age where any idea is easily achievable–we’re no longer hampered by technology or reach, and it’s only our imaginations that hold us back. Our clients aren’t afraid to try something new, and have fun while they’re doing it. We don’t just craft original stories, but original styles that engages audiences. Together, we want to make a lasting experience for you and your customers.



Mel Rainsberger is the founder or “Creativomnicom” of They’re Using Tools! With a degree in Film/Animation/Video from RISD, she’s been the mastermind behind They’re Using Tools for over eight years. With clients such as Amazon, Microsoft, and Kraft, she’s developed a track record of excellence for online media. In her spare time, she enjoys biking, cooking high calorie desserts, watching scary movies, volunteering for the Lady Project, running the 48HFP, and sleeping with one eye open while circling a room. She resides in the best city in the world–Providence, RI.